My Life: Blue Ocean and Red Ocean

Today went for a special talk titled Innovative Marketing Tools from Blue Ocean Strategy. It was a talk given by Mr Jonathan Fong, an experienced sir who trained a lot of Managing Directors before. Well, is was quite an interesting talk because he basically focus on blue ocean as well as red ocean and of course taught us how to look for blue ocean. There is 1 very interesting question that he asked, which is sales minus cost equals to profit, so basically we can increase profit by increase sales or reduce cost, but how about reduce sales and cost reduced even further? What will happen to the profit? The answer is profit will increase. And this statement can only be used when it is a monopolized industry, interesting huh? Other examples such as always think out of the conventional thinking also very useful as this is a rapidly changing industry, which we have to use it in the future. In this world, there are only 2-3% people really think, 5% of people think that they think, and 92% of people do not think. Therefore, in every company, 2-3% are top managers, 5% are executives, and 92% are workers. In every company also, there are 3 types of people exist, which include people that make things happen, people that watch things happen, and people who wondering what is happening. What a good point! (Lolz) After all, i gained a lot from this talk and hope that i can acquire the skill and find my own blue ocean someday.